From the inventor:
I was a kid. My friends wanted to ride bikes and were waiting for me. But first, I had to get this [tasty drink mix] into a bottle so I could bring it along. I tried to guide the powder in the bottle with my hand, that didn't go well. I quickly made a paper funnel to get the flavor actually in the bottle. This inconvenience inspired my young mind to think up a simple invention to make this process easier. Yeah, then I forgot about it.
Several years later, I was on my first deployment where all drinkable water comes in bottles. I found myself in a similar situation almost daily and it didn't take long for my childhood idea to surface. I applied for a patent and started making Flip'n Easy.
Now we have a product that people are using everyday to simplify a common task. Future plans involve more sizes and colors so check back for updates!